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Ever wondered if the new traffic coming onto your website is “good traffic”? Or if you’re getting “better” users from one campaign versus another?  

Clarity’s newest ‘User intent’ feature answers these questions and more. We group your website traffic into three categories based on a combination of user behavior signals, enabling you to quickly identify your most promising -and unpromising- website visitors.  

Using a combination of signals, like session length, user clicks and achieving key smart events, Clarity categorizes your website traffic into one of three buckets: 

• Low Intent Sessions: These are brief interactions where visitors show minimal engagement, either spending less than 5 seconds on the site or staying longer without interacting (no clicks or scrolls). This could indicate issues like bot traffic or a mismatch between the content and the audience. 

• Medium Intent Sessions: These sessions involve moderate engagement, with users spending more than 5 seconds on the site and interacting to some extent—either through clicks, scrolls, or minimal key smart events. These visitors show some interest but do not necessarily convert. 

• High Intent Sessions: These sessions reflect strong engagement, with users spending over 5 seconds on the site and actively interacting through clicks and key smart events, indicating a high level of interest that often leads to conversion or near conversion. 

Where can I find it?  

You can find the User Intent module behind the User Overviews section in the Clarity dashboard and apply filters across all three buckets.  

We recommend filtering to interested campaigns or referrers, and then looking at the User Intent module to understand the breakdown.  

For more details, please visit our documentation here. 

Conclusion 

Our new User Intents feature is a great way to understand at a glance what quality of traffic is on your website. High percentage of high intent users indicate your site is performing well and attracting the right user base. High percentage of low intent users indicate there is room for optimization either on your site or with your targeting.  

Let us know how you like using this on X @msftclarity!