All about Microsoft Apps technology update news
The most valuable analytics questions are often the most specific. Which pages keep users engaged but fail to convert? Where are mobile visitors encountering friction? Which behavioral signals tend to appear together before someone abandons a page? Traditionally, answering questions…
AI assistants are becoming a new front door to the web, changing how people discover brands, products, and content. For site owners, the challenge is no longer just tracking which AI bots scrape your pages, but understanding whether that activity…
SaaS companies have more revenue data than ever. Teams can see how many users start a trial, how many convert to paid plans, which pricing tiers generate the most revenue, and where customers churn. These metrics are essential for understanding…
Understanding how bots interact with your website is easier when related pages are grouped together. But when activity is spread across hundreds or thousands of individual URLs, it can be difficult to see which areas of your site receive the…
As AI-powered search and chat experiences cite more websites as sources, individual citation queries can quickly grow into large, unstructured datasets. This makes it difficult to review and organize citation activity at scale. Clarity now adds topic classification to the AI Citations experience, grouping related…
Software is moving from applications built for people to agents that can reason, retrieve context, and even act on a user’s behalf. That shift calls for a different kind of API surface. Today we are announcing that the Work IQ…
When we introduced Bot Activity in Microsoft Clarity, we brought visibility to a part of web traffic that had traditionally lived in infrastructure logs and been difficult to interpret in an analytics context. For the first time inside Clarity, teams…
Conversion flows are where intent is highest and tolerance for friction is lowest. Users start these flows, whether checkout pages or lead capture forms, with clear intent: they want to buy, sign up, or request information. But somewhere along the…
