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LinkedIn kicked off a third-party certification initiative last week with partners IBM, Meta, Microsoft and Oracle to enable its members to build their skills from those credible companies and showcase their accomplishments on their profiles. In turn, these partners can tap the professional network’s 850 million-plus members and extend the audience for their offerings.
The initiatives build on LinkedIn’s acquisition in June of EduBrite, a platform that helps companies create and host professional certifications and assessments, as well as its move in May to enable members to associate the skills listed on their profile to their education, jobs or certifications they’ve earned.
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David Cohen is editor of Adweek’s Social Pro Daily.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
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